Organizing a successful hybrid event: the do's and dont's

Let's get digital at DUS! Our livestream studio is ready for your hybrid event. But how do you create an appropriate program with interaction for your offline and online target audience? These do's and dont's will help you organize a valuable event.

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                                                                DOs

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1. Choose a clear theme

Build your event around a clearly chosen theme; a topic that resonates with your target audience. Because you know what is going on among your target audience, you can add value with an event at a time when much is already offered online.

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2. Dynamic images 

The physically present visitors are automatically sucked into the experience. For visitors sitting at home behind their laptops, this is a different story. How do you keep them captivated? Give your viewers the feeling that they are close by constantly changing shots. To do this, put at least three or four cameras in the room.

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3. Provide interaction 

This is the essence of a hybrid event. One of the reasons people drop out online is because they feel forgotten. Keep both online and offline audiences engaged by adding, for example, a chat, polls, a quiz or breakout sessions. In addition, create an online place where all attendees have the opportunity to network and stay connected both before and after the event.

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4. Limit time 

There is a limit to the arc of tension in both online and offline visitors. Note that a physical session may take longer than an online session. Study carefully in advance at what times and times the two groups will start their own sessions and when the groups will meet again. Stick to the program, the main topics, do not deviate and do not overrun. In doing so, a joint conclusion is important for a powerful ending. 

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5. Use director

During a hybrid event, many factors come together simultaneously. To manage this effectively, a director is essential. A director ensures that everything runs smoothly, is an overall point of contact, connects online and offline and ensures the proper flow of information.

                                                                DONTs

1. Underestimate preparation 

How do you create a valuable event for both groups? Hybrid events can be very impactful, but you have to make the right preparations for this. Always visualize the customer journey of your online and offline target audience. Where do they meet? Where do they have their own sessions? Where are the peak and resting moments?

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2. Saving on technology 

Above all, don't skimp on this component. An uninterrupted and flowing event is essential for a successful hybrid event. The right technology is part of a valuable and total experience for both online and offline guests.

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3. Thinking participants will understand the technique

Choose a platform that is not too complicated for participants. Assume the biggest digibeet is participating online. The ease of entering virtually and the flawless use will make online participants feel relaxed during the event.

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4. Assuming that the interaction will naturally occur 

Using an on- and offline moderator and host is really a must. This way you keep the interaction and engagement going with both groups. A host is someone who welcomes the online and physically present guests and provides interaction between them during the event. A moderator manages the questions and comments that come in online and passes them on to the hosts.