The power of small events

With an event, one quickly thinks of a big, massive event where you are stimulated from all sides. However, this is only one of the many types of events you can organize. Each event has its own purpose, target audience and program. The purpose guides the number of visitors. A small event can be more powerful and focused to convey a message well. In this blog, read all about the power of small events. 

Current advance

Event professionals will continue to remember 2020 as a year that changed the industry forever. The new security measures of the corona crisis rocked the event industry. Fieldlab' s test events offer perspective for a step-by-step return to live. Small, physical events are seen as the first step, according to Event Manager Blog' s trend report. This is because these involve less risk.

Micro-Experience 

Exclusivity works wonders if you want to make your visitor feel engaged and special. A big event is quite an experience, but it can also backfire. The message can get lost in all the stimuli. The experience aspect is then successful, only the goal is not achieved. With a small event you can engage the visitor, depth is possible and the message is clearly conveyed. A small event is not an overload of stimuli, but rather a calm and serious way to learn from each other and go in depth. The number of visitors for a small event depends on the size of your company, but at DUS we use a maximum number of visitors of 200 people. 

Effectiveness 

So what makes a small event so effective compared to a large event? There are 5 main advantages to be identified if you want the message to come across clearly. First, personal attention is possible and this creates connectedness and engagement with the target audience. In addition, simplicity is key. An event without all the bells and whistles can also be enjoyable and educational. Visitors can interact and learn from each other. Because visitors can be personally addressed, a lasting customer or employee relationship is built and strengthened. Finally, matching the catering to the visitor is important. With appetizers, you can surprise your visitors even more.     

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Event manager Larissa: "At DUS, a maximum of 200 people can fit in a room, which allows for more consideration of the individual guest. At a small event, visitors have an easier time asking a question in plenary. Through the design of the space, catering and service orientation, event intimacy is facilitated."